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01.
Design Sprint
Design Sprint is a shortcut to learn without building and launching. Design Sprint is a five-day process for answering critical business questions through design, prototyping, and testing ideas with final users and customers; basically, a way to solve design problems quickly. In five days, the Design Sprint will help you to:
- Understand who your users are
- Understand what their needs are
- Understand the context
- Review competitors
- Formulate strategy
- Ideate and develop solutions
- Choose the best idea
- Build something quick to show to users
- Show the prototype to real users to learn what doesn't work
What are the stages?
5 days – 5 stages
Understand
Map out the problem and pick an important area to focus on. The goal of this stage is to expand the understanding of the product/project.
Ideate
Participants in the Design Sprint will explore all possible solutions to their user problems and sketch out competing solutions.
Decide
The time to review all ideas, make decisions and turn your ideas into a testable hypothesis.
Prototype
Once the hypothesis has been drawn out, the entire day day is devoted to building the prototype.
Validate
The prototype is shown to real users to get feedback.
Result
The sprint helps you to obtain a clear vision of the goals upfront. It forces you to make critical decisions and complex problems can be solved fast. This means that you and your team can save months of design, engineering and development costs. The bonus? You’ll be able to get your product to market faster because you focused on the right thing.
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02.
Brand Sprint
A Brand Sprint is an interactive workshop that’s much more than just a brainstorming session. We use our expertise and experience to take you through a rapid thinking process designed to give you actionable insights. By working through a framework of six exercises, the Brand Sprint:
3 Hours
4 – 6 Participants
1 – 2 Facilitators
- Helps you think long-term.
- Reminds you why your company exists.
- Helps you to codify and reinforce your company values.
- Helps you prioritize the target for your brand.
- Helps define the attitude and style of your brand.
- Analyzes your competitive landscape and your key differentiation
Result
Brand Sprint is tailored to your business and will help you convert ideas into actions. It isn’t about solving everything in one go. But you’ll get a complete super simple brand guide when creating a campaign, developing your website, or launching a new product.
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03.
Lightning Desicion Jam
The problem with anything that requires creative thinking is that it’s easy to get lost, lose focus and fall into the trap of having useless, open-ended, unstructured discussions. The solution is to replace all open, unstructured discussions with a transparent process. Thus, Lightning Decision Jam allows you to:
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4 – 6 People
Ideally; Can be done with just 2 people, but recommended a minimum of 3, and the maximum of 8.
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30 – 45 mins
For larger groups (or tackling multiple problems) all the steps can take up to 1.5 hours.
- Align a team on one topic
- Identify the biggest problems
- Quickly find solutions
- Decide on the best solutions
- Close a meeting with actionable results
Result
In a short amount of time your team will be able to go from identifying challenges and crafting solutions. Going from a vague understanding to being able to create actionable steps to implement immediately, without losing focus and falling into the trap of endless discussions.
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04.
Value Proposition Design
Value Proposition Canvas helps you tackle the core challenges of every business – creating compelling products and services customers want to buy. It is one of the best tools available to help you when you want to have a clear vision of your customer’s profile.
Customer Segment
Understand customer needs.
Jobs-to- be-done
Gains
Pains
- What are the jobs your customer is trying to get done in work or life? These could be both functional and social.
- What basic needs do your customers have (emotional and/or personal)?
- What is annoying or troubling your customer?
- What is preventing him or her from getting the job done?
- What is hindering your customer’s activities?
- What would make your customers happy?
- What outcomes does he or she expect, and what would exceed their expectations?
Value Proposition
What value can you create?
Products, Services
Gain Creators
Pain Relievers
- What are the jobs your customer is trying to get done in work or life? These could be both functional and social.
- What basic needs do your customers have (emotional and/or personal)?
- What is annoying or troubling your customer?
- What is preventing him or her from getting the job done?
- What is hindering your customer’s activities?
- What would make your customers happy?
- What outcomes does he or she expect, and what would exceed their expectations?
Result
The Value Proposition Canvas is a tool that can help ensure that a product or service is positioned around what the customer values and needs. The Value Proposition Canvas can be used when there is a need to refine an existing product or service offering or where a new offering is being developed from scratch.
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